This isn’t as desperate as Adrianne Curry Tweeting a topless photo of herself.

Nor is it as lame as Miley Cyrus’ constant pleas for attention and pity on Twitter.

Still, we’d have hoped that Kim Kardashian could think of more creative ways to make headlines than to post a lingerie-clad pic of herself on her account. The picture was released on the same day that Kim wrote of a piece of coffee cake:

“I had one bite to satisfy my craving, that was it! Coffee cake was yummy, but a moment on the lips is a life time on the hips!”

Ironic. Kardashian has also proven that a moment on all fours for Ray J is a life time on video.