Hugo Boss Orange: Sky Blue in the Deep East

Berlin – Turns out sky blue is the new black, at least it was at Hugo Boss Orange show on Thursday night, July 2, staged in a funky old factory in Berlin, where every third look had a celestial hue.

That’s true even though the spring 2010 collection debuted a new twisted graphic logo in orange, for Orange, the free time clothing line for Boss’ well-heeled clientele.

Adrien Brody and Sienna Miller, stars of Boss ad campaigns, both sat front row.

What worked best for guys were white nylon micro jackets and tapered pants, silver trimmed high-tops and faded denim looks, in particular a natty dress shirt in chambray, the same on worn by Orange designer Eyan Allen as he took his bow.

For the ladies, standouts included a whole abstract expressionist moment, like the splash painting djellaba style dresses and clever scrawled to-the-knee skirts, ideal clubbing gear with fluid, drop-gorge satin tops.

“I am always getting inspired by art, and the recent work of Mark Rothko really set me thinking,” said Allen backstage.

Allen is fine tailor and knows how to drape, though his obsession with floor-length silver skirts and a garish pink color worthy of a boiled sweet, not the beautiful chic, was a tad off.

“Orange is the New Cool,” read the two-inch-thick bold script on the T-Shirt worn by famed Russian model Vlada Roslyakova.

Since its launch three years ago, Hugo Boss Orange has been creating hipster style for people who don’t have time to shop for it in vintage stores or obscure edgy boutiques, and this collection was an assured step in fulfilling that very large market.